Tobias Quelle to become new CIO of Brack Alltron

Mägenwil, 7 November 2024 – Brack Alltron has found its new CIO: Tobias Quelle will join the Board of Directors of Brack Alltron (1300 employees, annual sales of CHF 1.14 billion) as Chief Information Officer from 2025. He will succeed Marcel Rassinger, who has decided to become self-employed.

“We’re delighted that we were able to convince Tobias Quelle to join our management team and embark on this exciting journey with Brack Alltron,” says Stefan Fraude, CEO of Brack Alltron. As part of the Group’s strategic realignment, advanced technology will continue to play a decisive role in shaping the Swiss retail landscape in the future, according to Fraude. “Tobias Quelle has an impressive wealth of experience both in the context of online shops and customer satisfaction. And it is precisely this focus that will be incorporated into the BRACK.CH, BRACK.CH Business and Alltron shops and take them to a whole new level,” enthuses the CEO.

Tobias Quelle will join Brack Alltron’s Board of Directors as Chief Information Officer in January 2025. He will be responsible for the entire IT division including around 120 employees. The new CIO’s remit will include core functions such as software engineering, product management, data science as well as IT infrastructure and security.

Tobias Quelle has been Head of Product Online-Shops & User Experience at Digitec Galaxus for six and a half years. He also coaches and advises managers on product leadership and digital transformation. Before this, he worked in various management positions at OTTO and Schiesser, acquiring more than ten years of e-commerce management experience. For several years now, he has been involved in block teaching as a guest lecturer at the University of Applied Sciences in Konstanz and the University of Zurich, sharing his numerous years of expertise in the areas of customer-oriented e-commerce and innovation management. Tobias Quelle has a degree in business administration with a focus on controlling and strategic management from the University of Applied Sciences in Konstanz and St Mary’s University in Halifax, Canada. In 2022, he also completed the Product Management Executive Program at the prestigious INSEAD Business School, based in Fontainebleau near Paris.

Tobias Quelle is 45 years old, married and has two children. He will succeed Marcel Rassinger, who decided to become self-employed this spring and has set up an AI and technology consulting company.

Brack Alltron (until recently known as the Competec Group) is made up of online merchant BRACK.CH, wholesaler Alltron, home and living products distributor Jamei, private label manufacturer Furber, logistics service provider Brack Alltron Logistik and the centralised services delivered under the umbrella of Brack Alltron Service. Brack Alltron is Switzerland’s largest online provider of goods and services to private, business and retail customers. It operates independently of major distributors and is entirely Swiss-run. The company employs 1314 people (as at the end of 2023) and achieved sales of around 1.14 billion Swiss francs in 2023.

competec.ch